In a powerful move to challenge anti-women narratives and stereotypes that undermine women’s legitimacy as leaders, the National Press Club South Sudan (NPC-SS), supported by the Peacebuilding Fund through UN Women, held a landmark event on September 13, 2024. This awareness campaign brought together a diverse range of stakeholders, including representatives from national and state governments, youth organizations, women’s associations, persons with disabilities, and the media. The gathering served as a platform for sharing experiences, presenting data, and discussing critical issues, with a strong focus on dismantling the structural and cultural barriers that limit women’s active participation in politics and peace-building.

Dr. Rukaya Muhammed, Acting Country Director for UN Women South Sudan, opened the event by highlighting the damaging effects of narratives undermining women’s leadership. “These narratives are not just harmful, they are detrimental to our collective progress,” she stated, emphasizing the significant contributions women make to society. Dr. Rukaya pointed out that deep-rooted cultural beliefs and systemic inequalities often portray women as less capable or unworthy of leadership roles. To counter these misconceptions, she stressed that “When women lead, society thrives, and whatever you put in the hands of women succeeds, because they have the well-being of the people at heart.” She called on South Sudanese citizens to challenge these outdated views, underscoring that research consistently shows diverse and inclusive leadership leads to better decision-making and more inclusive policies.

In her remarks, Dr. Rukaya also urged the media to portray women and men equally, promoting gender-sensitive reporting and telling stories of women who are breaking barriers in fields such as ICT, engineering, and leadership across the private and public sectors.

As part of her strategic approach to women’s empowerment, Dr. Rukaya highlighted the critical role of education, confidence-building, and collaboration with men. “When a woman is educated, she is better positioned to secure a job, enter politics, or even establish her own political party,” she said, adding that young women need mentorship, inspiration, and the belief in their own potential to take on leadership roles. She encouraged young women to start their political careers early, even as volunteers, stating, “Women are leaders” and should not seek validation from others.

Dr. Rukaya also emphasized the importance of including men in the empowerment process, stating that “empowering women cannot happen in isolation from men, who are critical allies and assets.” She urged men to view women as equals, reminding them to see women as daughters, sisters, mothers, and aunts.

Reaffirming UN Women’s commitment, Dr. Rukaya declared, “UN Women stands firm in supporting South Sudan on its journey toward gender equality and democratic governance.” She emphasized the organization’s dedication to working with partners to strengthen legal frameworks that ensure an enabling environment for women to lead and thrive.

Hon. Elizabeth Enoka, representing the Deputy Governor, encouraged women to assert their rights and stand firm in their efforts to move the country in the right direction. She addressed the issue of women sometimes perpetuating anti-women narratives by underestimating their own potential, urging them to defend their abilities. Hon. Enoka further challenged women for undermining each other, particularly when vying for political positions, and called on them to support one another. She also encouraged young women to join political parties where female leadership is underrepresented, noting it might be easier to achieve high positions in such settings.

Hon. Henry Kala Sabuni, representing the HeForShe movement, emphasized that women prioritize the nation’s well-being, while men often focus on personal gain. He called on women to take bold steps and champion positive leadership, acknowledging their tireless work and integrity. “I have never witnessed a corrupt female leader,” he remarked, further validating women’s contributions to peace-building and governance.

The awareness campaign delved into the traditional and structural roots of stereotypes and anti-women narratives, challenging their existence and fostering a more supportive environment for women’s leadership. It marked a significant step toward creating a more inclusive, peaceful, and prosperous society in South Sudan.

Stakeholders gathered for a group photo during the campaign event; group1. Photo; NPC/Moses

Stakeholders gathered for a group photo during the campaign event; group2. Photo; NPC/Moses